As VP, Marketing, Communications and Recruitment, Jennifer provides strategic oversight of the national marketing and recruitment campaigns, community partnerships and the brand consistency of Shad Canada and its programs.

Jennifer loves the high energy and community-commitment of the Shad program and its participants. She values the way Shad opens doors to people and possibilities that support a youth’s direction in life.

Prior to Shad, Jennifer held communications positions in Waterloo’s tech sector, including Sandvine and several tech start-ups. She began her career in Toronto’s financial district, holding positions with the CPP Investment Board and consulting group NATIONAL Public Relations. She completed her undergrad degree at Wilfrid Laurier University and a post-grad at Humber College.

After hours, Jennifer is a singer/performer with KW’s Glee Pop Therapy choir and a meditation and wellness teacher. She loves spending time with her two children and pup, Atlee, in nature, and the simplicity of a warm tea and a good book on a rainy day.