Marketing and Communications Lead
As Shad’s Marketing and Communications Lead, Rachel uses her love of words and passion for storytelling to spread the word about the transformational powers of Shad.
Through her engagement with the stories of Shad alumni, Rachel understands the potential of the program to positively influence the lives of our students in countless ways and works to inspire youth from all walks of life to see that they have a place within the Shad community. Rachel graduated from the University of Waterloo with an Honours BA in Psychology and Social Development, and went on to complete her MA in Communications at Wilfrid Laurier University. Hoping to fine-tune her existing skills, she completed a Digital Marketing Certificate at York University, which has allowed her to combine the theoretical and technical perspectives needed to create and execute modern marketing strategies. When not at work, you’ll find Rachel running on the trail, travelling the world with her husband, or curled up on the couch with her cat and a good book.