Still feeling blue from the departure of SHAD, I remember being eager to begin my internship. I walked into the office, hoping for a good experience that would get me back into a schedule. What I have experienced so far is nothing short of a wonderful learning experience that has provided me with a unique insight into the fundamentals of the workplace. Had you asked me to give you a report that classified the sales qualified leads and break the data down by market and value two weeks ago, I would have probably gaped at you with a blank stare. However my limited knowledge of the marketing structure of an actual company did not pose an obstacle as the people within the department all pitched in to show me the ropes and teach me about the software and data services. I went from thinking of marketing as billboards and advertisements to learning about the depth of research involved and understanding the importance of performance indicators and accurate accounts.
Over the past few weeks, I have been interning at a software company in Cambridge called LogiSense. The work environment is not only inviting, it provides you with the freedom to work in your style. I was initially intimidated being the only SHAD intern and youngest person at this small company but I seem to have fallen into a rhythm and with the friendly people, it hasn’t been too hard to get a hang of things. I mainly work with data entry and creating reports, a job that is more interesting than it sounds. It may seem strange but if you look between the lines of the data you are given and challenge yourself to think about why it might be that way, your interpretation switches and you find yourself understanding what a jumble of numbers actually means.
I have been given the opportunity to explore various resources and test out a new software to see if its ability to compile reports for marketing indicators was better than the manual search and entry method initially involved. However, that process has slowly come to an end as the demo closes and the team switches gears.
Today in particular, I finished one of my last reports. I took my leads report and finally finished the analysis by market, value, and continent. I was then introduced to my last project for this final week. With a tradeshow coming up on September 7th, I was assigned the task of doing some background for an ‘AD Campaign’. I spent much of my afternoon fiddling with settings on data websites and pulling up possible customers to compile into a list. It was nice to be able to look into different companies for a change instead of focusing on pipeline and sales funnel reports and I can’t think of a better way to end what has been a wonderful learning experience.